New look and New Spot for Martini

Martini has launched a new variant and a re-design of the bottle in a bid to refresh the brand’s image. Martini Rosato is a rosé-style product that is made using a combination of red and white wines. The new bottle design – applied to Rosso, Bianco, Extra Dry and their new stable mate Rosato – features a more slender shape and has split the label into two parts and a logo embossed onto the glass. The bottles also feature cocktail recipes on the label on the rear, and these will rotate around every six months.  The re-launch also sees a sponsorship of new film Ocean’s 13, and a sampling scheme taking place in a “Terrazza” stationed just off London’s Oxford Street until June 11. [Source]

Next Wednesday (6 june) the Martini&Rossi has organized a press conference in order to introduce all the innovationes of the historical company: the restyling of the Martini Terrace, the new one spot interpreted from George Clooney and, obviously the new one look of the Martini bottles that come defined “brave, revolutionary, anticipatore of tendencies, innovative”.  [Source]

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