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2009 Nespresso

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The new TVC was created by McCann Paris and directed by Robert Rodriguez and features Clooney on the hunt for a new Nespresso machine when he is suddenly hit by a falling piano, killing him. Clooney then awakes in the next world and meets a spiritual John Malkovich who grants him another shot at life, but only if he hands over his new Nespresso coffee machine.

“Our new ad is a departure from the traditional Nespresso/Clooney storyline, which tends to feature George charming the women in a boutique setting,” said Renaud Tinel, general manager of Nespresso Oceania.

“With its daring storyline and plenty of humour, the new TVC is sure to delight both coffee connoisseurs and fans of George and John alike. Not only are both men extraordinary actors, they also have a tremendous ability to treat their audiences to moments of excitement and pleasure. And that, in essence, is what Nespresso is all about—providing highest-quality premium portioned coffee, which has the ability to make an ordinary moment truly extraordinary.”

Tinel discussed the addition of Malkovich and how he accompanies Clooney perfectly.

“In creating this new campaign, we were delighted to work with John Malkovich for the first time. Mr Malkovich is an actor of the highest calibre, who provides the perfect accompaniment to George Clooney. As a long-time Nespresso Club Member, he is also very knowledgeable about Nespresso Grands Crus. In fact, he has Nespresso machines at his homes in both France and in the United States.”

The new TVC will run in Australia from 22 November 2009.

By Grant Shepherd

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Updated! 10 new images added!

Here are some great Pics from the New Nespresso Campaign.

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New Zealand, October 2009 – George Clooney is set to take New Zealand by storm – complete with an alluring smile and a Nespresso cup in hand – as part of a new advertising campaign from the worldwide pioneer and market leader in highest-quality premium portioned coffee.

Beginning in November 2009, the Academy Award-winning actor, director and producer, and Nespresso coffee connoisseur, will grace lifestyle magazines across New Zealand in the new campaign.

The print campaign was shot by renowned celebrity photographer, Sam Jones, along with photographer Michel Dubois who provided the backgrounds for the photographs. It features photos of Clooney looking stylish and sophisticated in a dark suit, first without – and then with his Nespresso Grand Cru in hand. The campaign pits Clooney’s star power against that of Nespresso – the final message conveying that it is Nespresso, not Clooney, which creates extraordinary moments.

The taglines under the side-by-side photos read “George” for the solo shot and “Marvellous George” for the photo of Clooney with his Nespresso. Another version of the campaign displays the tagline “Extraordinary Man” for the solo shot of Clooney and “Extraordinary Life” for the photo of Clooney and his Nespresso. A third version shows a photo of George alone and then him with a Nespresso cup in hand subtitled with “Make the ordinary extraordinary.”

General Manager of Nespresso Oceania, Renaud Tinel, is delighted that for the first time, Nespresso and George Clooney will be featured together for New Zealand audiences to enjoy.

“George Clooney is more than just a renowned actor who is recognised, loved and respected globally. His professionalism, values of excellence and perfection in his work are very much aligned with our own. Nespresso strives for excellence in its coffee to bring pure moments of pleasure to its fans, just as Clooney does on screen. In bringing Nespresso and George Clooney together, we’ve created a very powerful and memorable campaign,” he continued.

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The  French site for Gala gives us a sneek peek to the newest commercial with a short clip from the commercial you can view it here.   Here’s a rough translation of what they had to say.

George Clooney always charming ambassador to Nespresso, but this time, a lot of mystery surrounding the campaign. Judge for yourself …

George Clooney is about (yet!) To make us crack by launching his famous line “What else?”. And whatever the controversy surrounding the anti-green side of the mark (the disposable capsule is not very green), but also around the actor who wants to save the world, but it is full pockets by selling his image …! The handsome George, agreed to replay the game Nespresso … But this time, he risks his life as a piano falls on him … Before assessing its new lesson of seduction, and his misadventures with women preferring the coffee – once is not habit-, we must wait 2 weeks. Calm down, Nespresso has found a way to make us wait! The brand has launched a website dedicated to the new ad campaign, where you can discover the first images of beautiful gray. In three teasers, you are immersed in the world of the next pub: Gala.fr has gathered for you below. The coffee brand of luxury allows more creative of you to indulge in their wildest fantasies and imagine the following scenario … with George.

The basic pitch: George will quietly buy a coffee, he left the shop and threatened with death by a falling piano….  Your turn on Nespresso.com

For those non-US Residents you can catch the new Nespresso Campaign here.

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Hollywood superstar George Clooney is appearing in a fourth series of TV commercials set to be released on the Internet this month for Nespresso, the Swiss-based world leader in the sale of capsule coffee. In the commercials Clooney reportedly appears in mug shots for passport, VIP badge and photomat photos, posing with a cup of Nespresso – without which he cannot be parted – lifted to his face. The coffee company, a subsidiary of Vevey-based Nestlé, is set to release the publicity campaign on Facebook later this week. Clooney has made a series of “Nespresso, what else?” commercials that have proved to be a sure-fire hit for the coffee company, whose proprietary system of single-cup cups of high-quality espresso is used by one in four Swiss households. The actor also appears in advertising for Omega, the Swiss watch company owned by Swatch.

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Also added were these caps I took from the Nespresso French site.

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